Gusto
Engineered for secure revenue operations

Relationships that drive revenue

Gusto is the CRM that helps your team build stronger customer relationships, close more deals, and grow revenue — all in one beautifully simple platform.

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CTO Confidence Path
  1. 1. Architecture clarity
  2. 2. Security posture
  3. 3. Pipeline velocity ROI
  4. 4. Migration risk mitigation
SOC 2ISO 27001GDPRSSO/SAMLOne-click export14-day rollout

A full CRM example built with Start-to-Ship

Trusted for SOC 2, SSO/SAML, and GDPR workflows
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FEATURES

Everything you need to close more deals

Purpose-built capabilities that improve pipeline velocity without increasing operational complexity.

01

Pipeline Management

Visualize and manage your entire sales pipeline with drag-and-drop simplicity. Never lose track of a deal again.

Architecture-ready by design

02

Contact Intelligence

Automatically enrich contact profiles with social data, interaction history, and AI-powered insights.

03

Email Sequences

Build automated email campaigns that nurture leads at scale while keeping a personal touch.

04

Team Analytics

Real-time dashboards that give you complete visibility into team performance and revenue metrics.

Architecture-ready by design

05

Workflow Automation

Automate repetitive tasks and create custom workflows that keep your team focused on selling.

06

Smart Integrations

Show how CRM data can connect with the tools a sales team already uses.

SALES PIPELINE

Visualize every deal from first touch to close

Drag-and-drop deal stages with custom pipelines
AI-powered deal scoring and forecasting
Real-time collaboration with team mentions
Learn more
ANALYTICS

Insights that turn data into action

Custom dashboards with drag-and-drop widgets
Revenue forecasting with trend analysis
Team leaderboards and activity tracking
Explore analytics
AUTOMATION

Let workflows do the heavy lifting

Visual workflow builder with conditional logic
Automated lead assignment and routing
Trigger actions based on deal stage changes
See automation
HOW IT WORKS

Up and running in minutes, not months

A controlled implementation path optimized for architecture review, security sign-off, and fast user adoption.

01

Sign Up

Create your account in seconds. No credit card, no commitment.

02

Import Data

Bring your contacts from any source with our one-click importers.

03

Customize

Set up your pipeline stages, custom fields, and automation rules.

04

Start Closing

Watch your team's productivity soar with everything in one place.

TESTIMONIALS

Loved by teams who love their customers

Feedback from teams that accelerated time-to-value without compromising governance.

“Gusto shows how a focused CRM workflow can make pipeline reviews feel clearer and calmer.”
SC

Sarah Chen

VP of Sales, Vertex Technologies

“The automation examples make it easy to imagine how repetitive follow-up work could be simplified.”
MJ

Marcus Johnson

Head of Revenue, Pulse AI

“We evaluated seven CRM platforms. Gusto was the only one that didn't feel like it was built in 2010. The interface is genuinely a joy to use.”
ER

Emily Rodriguez

CEO, Arcline Digital

“The contact intelligence feature is magic. It surfaces insights about our customers that we never would have found on our own.”
DP

David Park

Sales Director, Synthera

“Our onboarding took less than a day. I've never seen a CRM this powerful that's also this easy to set up.”
LT

Lisa Thompson

COO, Flowbase

BY THE NUMBERS

4

Example teams

Buyer personas represented

50K

Demo records

Sample CRM dataset scale

99.9%

Infra target

Recommended production goal

12

Template flows

Reusable app and marketing flows

PRICING

Simple pricing that scales with you

Pilot teams

Starter

$29/month

Time-to-first-value in under 2 weeks

Scaling organizations

Pro

$79/month

Best pipeline velocity to cost ratio

Regulated environments

Enterprise

Custom

Advanced controls and procurement support

Book a pricing demo
Demo Fast. Ship Faster.

Ready to transform your customer relationships?

Use this Gusto CRM example as a practical starting point for your own landing page, app, and growth flows.

SOC 2 Type II
End-to-end encryption
Go live in 14 days

No credit card required · 14-day free trial

Cal.com scheduling included on the next step.