We believe every relationship deserves attention
Gusto was born from a simple frustration: CRM software shouldn't make you dread Mondays. We set out to build a tool that sales teams actually enjoy using — one that makes building customer relationships feel natural, not tedious.
Our mission is to humanize sales
We're building technology that helps people connect with people. Not just manage contacts in a database, but truly understand and nurture the relationships that drive business forward.
We design for operational durability: clear architecture, measurable pipeline velocity, and reliable data portability from day one.
Meet the people behind Gusto
A distributed team balancing product rigor, security depth, and operational simplicity.
Our journey so far
Milestones that shaped our product architecture and customer delivery model.
Founded
Alex and Jordan started Gusto in a San Francisco apartment with a mission to humanize CRM.
Seed Round
Designed the first example workspace, auth flow, and customer data model.
Example Launch
Added realistic CRM surfaces for pipeline, contact, and automation storytelling.
Series A
Expanded the example into pricing, blog, careers, and support pages.
Remote-Ready
Shaped the page content around a modern remote-first SaaS team.
Product of the Year
Packaged as a reference implementation for buyers adapting Start-to-Ship.
A full CRM example built with Start-to-Ship
Ready to transform your customer relationships?
Use this Gusto CRM example as a practical starting point for your own landing page, app, and growth flows.
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